This Incredible Product is Still Going Solid After 40 Years

The Magic Stick isn’t what you ‘d anticipate from a modern sex toy. As a matter of fact, it might extremely well be your grandmother’s vibrator. It considers 1.2 pounds, actions 12 inches from base to tip and also has a bulbous, “tennis ball-sized” head. It’s made from difficult plastic, has two speeds– high (6,000 resonances per min) and also low (5,000 resonances per min)– and also attaches to a power outlet via a 6-foot cord. It’s neither waterproof, neither water-resistant and also tends to get too hot * after 25 mins of use. Drawbacks aside, the Magic Stick continues to outsell more technologically innovative rivals, also as the company that developed it distances itself from what has turned into one of the most famous sex toys around.

The Magic Stick inhabits a special location in the record of both women sexuality and also consumer electronics, however it’s neither the initial tool of its kind to be marketed as an individual massager, neither the initial created by a leader in the electronics industry. According to Rachel P. Maines’ The Modern technology of Orgasm, the initial electronic vibrator appeared in 1878, predating radio, television and also a multitude of various other groundbreaking modern technologies.

The exact same year the Magic Stick appeared on the market, a New York-based musician by the name Betty Dodson had her initial sexually specific one-woman exhibit at the Wickersham Gallery on Madison Opportunity. 4 years later on, she launched a series of educational classes called Bodysex Workshops, where she utilized vibes to teach ladies concerning masturbation, and also in 1974 she launched her initial book, Liberating Masturbation.

” Electric vibes were marketed as massage therapy machines and also I bought them in the small-appliance section of Macy’s,” Dodson said.

While Liberating Masturbation was marketed alongside the Magic Stick at Eve’s Garden, a rather subversive and also new sex store that catered particularly to ladies, Dodson chose the Panasonic Panabrator in her very early demos. It wasn’t till 1975 that she replaced it with the Magic Stick. Baseding upon Dian Hanson, former editor of Juggs, Leg Program and also various other males’s publication, and also existing Sexy Publication Editor at Taschen publishing, Dodson turned her on to the Stick in 1977 and also she’s been a follower since.
” She told me to become a Hitachi Magic Stick, however to be mindful of its power, both physical and also emotional, as it’s an addictive representative right behind heroin,” Hanson said. “My only previous vibrator encounter was a pink plastic trait that held two D-cell batteries and also the Hitachi was a whole ‘nother globe.”

Hanson’s reaction to the Magic Stick isn’t distinct. It’s frequently referred to as the Cadillac of vibes and also has been a hot seller at progressive sex store Good Resonances considering that it opened up in 1977. In the close to 50 years considering that its birth, technological developments have led to large jumps in consumer innovation, however the Magic Stick has continued to be mainly the same.

The United States Patent and also Trademark Office lists the Hitachi Magic Stick’s initial use in commerce as April 25th, 1968. In the 46 years considering that, this huge, white chunk of plug-in plastic, which births some similarity to a bass drum mallet, has concerned represent an unpleasant duality for numerous Americans. It’s marketed and also marketed as an individual massager in department stores and also drug stores, while additionally acting as a relied on masturbation help.

That is till last summer. Hitachi abandoned the old, 1980s packaging, retooled the products for a lighter, a lot more durable hitachi wand massager and also switched out the motherboard. To the inexperienced, it looked similar to mom’s old Magic Stick, with one remarkable exemption: The Hitachi name was nowhere to be located.

Weiss’ motorized merrymaker wased initially utilized to deal with hysteria, an old medical condition believed to be healed through women orgasm. As Maines points out, by the very early 1900s, there were dozens of designs on the market, and also their uses had actually expanded to consist of treatment for every little thing from joint inflammation and also constipation to sore muscular tissues.
Because Mortimer Granville created the initial electrical vibrator, they have actually successfully passed through the mainstream with appearances in major movie, prominent TELEVISION shows and also style magazines. Also Oprah Winfrey’s not afraid to speak her mind on the topic. (Obviously the huge O prefers something the dimension of a “perfume sprayer” to outsized back massagers like the Magic Stick.) Mindsets toward sex and also sex toys have altered dramatically, however no other vibrator has caught the mainstream imagination like the Magic Stick, conserve for perhaps the multi-pronged Rabbit, which had its own turn in the spotlight on an episode of Sex and also the City.

With the help of mainstream media, significant conversations concerning masturbation have moved from the confines of ladies’s sexuality workshops to the nationwide degree. In 1994, then-Surgeon General Joycelyn Elders, currently a controversial number, was forced to resign after suggesting that schoolchildren be taught concerning masturbation to curb the spread of AIDS. We have actually come a lengthy way considering that Elders’ ouster; archaic laws restricting the sale of sex toys have slowly gone down from guides and also public figures like Oprah have legitimized the topic in mainstream media, however masturbation and also its accoutrement are still frowned on. As a matter of fact, details concerning the Magic Stick is difficult to come by outside of personal anecdotes and also the tool’s official website. contains a list of specifications, individual evaluations and also an obscure record of the tool, however zero mention of its origins.
As he puts it, Hitachi is a “extremely typical” Japanese company and also really did not want its name connected to what is basically the most well-known sex toy on Planet. Vibratex, not ready to shed its greatest moneymaker (it’s marketed 250,000 devices considering that last summer), convinced Hitachi to proceed creating it as the Original Magic Stick.

” Obviously, Mr. Hitachi Sr. really did not such as the suggestion that his massage therapy device was offering countless ladies orgasms,” Dodson said. “Difficult shit! It remains my favored vibrator to this day.”